Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.
The primary objective of boardrooms is to build and sustain shareholder value over the long-term.
Martin Roll will deliver keynote speaks and run masterclasses at the largest brand management conference in India organized by The Confederation of Indian Industry.
From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.
In a globalised world with more competitors vying for shelf space across the globe, consumers are overloaded with information and continue to place increasing importance on brands.
With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.
Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
Kering is one of the world’s largest luxury goods holding companies.
In today’s marketplace full of brands screaming for attention, Muji represents the antithesis of consumerism.
The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends.
Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.
The traditional retail industry and associated business models have gone through a significant phase of disruption.
The fast changing business landscape has made strong brands highly crucial to a company’s success.
Martin Roll is an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and family-owned businesses and family offices.
In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.
The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.
Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.
Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women.
The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.
The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.
Martin Roll will be presenting a keynote address at the Maldives Branding & Leadership Symposium 2018 as well as providing a keynote address and an executive workshop at the Ember Blu Exchange 2018.
In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.
Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise.
South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.
Gone is the era in which the developed economies of Western Europe and North America ruled the global business landscape with their well-developed markets, massive middle class populations, considerable level of disposal income, well established institutional intermediaries and continually growing economies.
Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.
One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.
Nike is known around the world for being one of the most iconic brands.
Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.
Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.
There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.
The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.
Martin Roll was interviewed on The CMO Show on 14 December 2017.
Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind.
The world had started noticing it some time back, but when a Chinese e-commerce company created the world’s biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was really an event for everyone to take further notice.
Martin Roll was invited as a guest speaker at the DABGO Annual Conference 2017 event on 2 Aug 2017 at the Copenhagen Marriott Hotel.
With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and business models.
In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.
All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.
In June 2017, Martin Roll was featured in an interview in Ekonomist Magazine Turkey.
India’s beauty and attractiveness lies in its complexity and diversity.
In April 2017, Martin Roll was featured in the Russian news website, Report.
Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).
On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.
In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.
In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.
On 7 October 2016, Martin Roll gave a guest lecture to graduate students at EWHA Womans University in Seoul, South Korea, on “Building Global Asian Brands: Myth Or Reality?”.
Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.
It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.
Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.
Amanresorts is one of the most iconic brands to have emerged from Asia.
Martin Roll delivered a keynote speak on 9 Feb 2016 at BI Norwegian Business School in Oslo, Norway about how to build an iconic brand.
The concept of rebranding is an often-misunderstood one.
Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.
In the recent past, organisations were using brand architecture to manage increasingly complex brand portfolios and implement business strategies that would allow them to manage their innovation pipelines.
Brand valuation is a domain of branding that is marred by inconsistencies and controversies.
The importance of having a strategic vision and a clearly defined management process for brand architecture has increased significantly over the years.
No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand.
For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.
Globalization has had a tremendous impact on businesses in general.
Marketing thought has strongly advocated differentiation of products and services as a means of achieving competitive advantage.
Apple Computers, Starbucks Coffee, Virgin Group, L’Oreal, Louis Vuitton, Nike, Singapore Airlines, Banyan Tree and Samsung are among some of the most successful brands in the world.
Global companies face a constant need to grow.
Many potential challenges exist when a company tries to reinvent itself.
The face of business in Asia is changing faster than one can blink one’s eyes.
One of the biggest challenges for Asian companies apart from the prevailing trading mindset is the “Made In” tag in order for them to build and sustain strong brands.
Branding enhances shareholder value, it can become a catalyst for better leadership, it enables to drive a shared vision throughout the organization, and it can help to balance short- and long-term perspectives and performance.
Are global Asian brands a myth or reality? Martin Roll contributed an opinion piece for China Daily Asia about the challenges and opportunities for Asian businesses to create and sustain global brands.
Brand Brand Attributes Brand Audit Brand Awareness Brand Champion Brand Culture Brand Equity Brand Equity Strategy Brand Essence Branding Excellence Brand Expansion Brand Extension Brand Guidelines Brand Identity Brand Image Brand Loyalty Brand Management Brand Mapping Brand Personality Brand Positioning Brand Positioning Statement Brand Power Brand Recall Brand Recognition Brand Relevance Brand Revitalisation Brand Slogan/.
The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.
How to Compete Globally, an opinion article written by Martin Roll, was featured in the November 2019 edition of Singapore Management University (SMU)’s bi-annual business magazine, Asian Management Insights.
The 21st century has been characterized by constant change and disruption.
Martin Roll was invited to speak at the Thinkers50 European Business Forum from 25-26 September 2019 held in Odense, Denmark.
Martin Roll delivered keynote speak about corporate branding and the importance of building strong brand equity at the exclusive CEO Congress held on 30 May 2019 in Singapore.
Martin Roll’s article on how business models and brands can transform successfully in the digital age was featured in German magazine Boardkarte in May 2019.
Martin Roll is senior advisor, management consultant and mentor within global leadership, strategy, business development, branding and marketing.
Leading up to the Women’s Forum 2018 held in Singapore from 12 – 14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.
Leading up to the Women’s Forum 2018 held in Singapore from 12-14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.
AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.
On 26 May 2017, Martin Roll spoke at the Turkish Exporters Assembly meeting in Istanbul on “The 10 steps To Build Iconic Brands And The Next Drivers For Brand Turkey”.
Martin Roll was a contributor and panelist at the plenary session “Passions and Emotions” at The Arab Luxury World Conference held in Dubai on 23 May 2017.
The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.
Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.
Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.
A highly relevant and discussed topic in the domain of branding is the importance of maintaining consistency for brands in marketplaces characterized by diverse cultures, increasingly empowered customers and ever changing trends and customer preferences.
So much of a brand’s future success now depends on how they manage the mobile, social and digital revolution.
Martin Roll has vast experience as a world-renowned speaker and he is in constant demand at some of the most global influential business conferences worldwide.
In today’s fast-paced world, wealthy individuals and business families face a myriad of challenges when it comes to managing their businesses, assets, finances, heritage and legacy.
Family firms account for 70% of the global GDP and 60% of global employment according to a recent study by INSEAD Business School.
Martin Roll will publish a new management book titled “Family Office Strategy – Creating a Multi-Generation Legacy” in 2023.
Martin Roll will publish a new management book titled “Family Office Strategy – Creating a Multi-Generation Legacy” in 2023.
