Search Results for: asian brands

Feb 2018

Martin Roll Speaks At National University of Singapore On Global Asian Brands

Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.

Oct 2016

Martin Roll Speaks At EWHA Womans University (Korea) About Global Asian Brands

On 7 October 2016, Martin Roll gave a guest lecture to graduate students at EWHA Womans University in Seoul, South Korea, on “Building Global Asian Brands: Myth Or Reality?”.

Mar 2014

Korean Wave Just The Start For Asian Brands

Martin Roll’s interview with The Diplomat (Australia): The Korean Wave is just the start for Asian brands as it led by Samsung has helped the Korean brands to globalize.

Jul 2013

Asian Brands 2.0: The Next Wave of Global Asian Brands

Martin Roll was hosted by Asia Society Northern California in San Francisco for a program named “Asian Brands 2.

Jan 2019

Brands – Be True To The Asian Roots

Some Asian brands are becoming successful well beyond Asia.

Nov 2021

How Nations And Brands Overcome Country of Origin Challenges

In a globalised world with more competitors vying for shelf space across the globe, consumers are overloaded with informa­tion and continue to place increasing importance on brands.

Nov 2021

The Essential Features of a Global Asian Brand

With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.

Jan 2021

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

Jan 2021

Martin Roll Appointed Board of Advisor at The Harvard College Project for Asian and International Relations (HPAIR)

Martin Roll was appointed Board of Advisor at The Harvard College Project for Asian and International Relations (HPAIR) in June 2020.

Nov 2020

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.

Aug 2020

Identity Myths And Storytelling Are Keys To Building Iconic Brands

Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.

Nov 2019

Martin Roll Featured in SMU Asian Management Insights Magazine on How To Compete Globally

How to Compete Globally, an opinion article written by Martin Roll, was featured in the November 2019 edition of Singapore Management University (SMU)’s bi-annual business magazine, Asian Management Insights.

Oct 2019

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.

Oct 2019

Strong Brands Are Business Drivers

The fast changing business landscape has made strong brands highly crucial to a company’s success.

Jan 2019

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.

Dec 2018

Charles & Keith – A Truly Successful Asian Global Fast Fashion Retail Brand

Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women.

Dec 2018

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.

Jun 2018

Strong Potential To Build Global South African Brands: Strategy And Road Map

South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.

Feb 2018

Martin Roll Speaks At Skolkovo About Building Global Russian Brands

Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.

Jan 2018

Jim Thompson – The Asian Silk Brand

The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.

Nov 2017

Samsung – The Global Asian Brand

Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind.

Sep 2017

Customer-centric and Consumer-driven Brands

With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and business models.

Sep 2017

Unleashing The Asian Brand Potential

In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.

Aug 2017

Shangri-La Hotels and Resorts – Bringing Asian Hospitality To The World

The Shangri-La brand began in 1971 with its first hotel in Singapore.

Apr 2017

Brands Must Rely On Both Functional And Emotional Aspects

In April 2017, Martin Roll was featured in the Russian news website, Report.

Mar 2017

The Asian Beauty Industry – New Challenges and Opportunities

The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.

Mar 2017

Martin Roll Featured In The Abacus Magazine: Get On With It, Build Your Brands!

Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).

Oct 2016

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.

Jun 2016

Aman – The Unbranded Asian Luxury Resort Brand

Amanresorts is one of the most iconic brands to have emerged from Asia.

Mar 2016

Strategy: Promoting Asian Names

Martin Roll was featured in China Daily Asia Weekly in March 2016.

Jan 2016

Martin Roll Thinks Asia-Pacific Brands Must Build Their Own Legacies

Asian products have never been more sought after than today.

Aug 2014

Martin Roll on Building Strong Chinese Brands

For CKGSB Knowledge, Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands.

Jul 2014

Transforming The View On Asian Consumer Psychology

Most consumer behaviour models used in boardrooms today were developed in Western countries and based on the perspective of the individual as an independent, autonomous identity, free to make decisions based on purely personal desires and affiliations, living life in accordance with Maslow’s hierarchy of needs.

Mar 2014

Asian Brand Strategy: A New Paradigm For Boardrooms

The face of business in Asia is changing faster than one can blink one’s eyes.

Feb 2014

Strong Profitable Brands And Emerging Markets

One of the biggest challenges for Asian companies apart from the prevailing trading mindset is the “Made In” tag in order for them to build and sustain strong brands.

Feb 2014

Strong Brands Are Led By The CEO

It is quite clear that this is going to be Asia’s century.

Feb 2014

Brands as Value Drivers

Branding enhances shareholder value, it can become a catalyst for better leadership, it enables to drive a shared vision throughout the organization, and it can help to balance short- and long-term perspectives and performance.

Nov 2013

Creating The Next Asian Global Name

Martin Roll’s interview with China Daily: With better quality products, improved supply chains and rising demand, Chinese and Asian corporations are increasingly making their way onto the global corporate stage.

Nov 2013

Asian Brand Strategy – New Book

A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies.

Nov 2013

How Chinese Companies Can Develop Global Brands

China leads all emerging markets with 89 companies on the latest Fortune Global 500 list of the world’s largest.

Jul 2013

Martin Roll Speaks At Taiwan International Branding Forum 2013 On “Globalizing Taiwan Brands”

In July 2013, Martin Roll spoke at the Taiwan International Branding Forum, an annual two-day forum that is organized to enable Taiwan in building up its local products and companies into globally recognized brands.

Jul 2013

Asian Brand Strategy

A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies.

Feb 2021

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

Sep 2019

Martin Roll Speaks At Thinkers50 On Winning in The New World – Journey from Europe to Asia

Martin Roll was invited to speak at the Thinkers50 European Business Forum from 25-26 September 2019 held in Odense, Denmark.

Mar 2019

Books

NEW RELEASE Family Business Strategy Martin Roll will publish a new management book titled “Family Business Strategy – Leading Future Paths With Impact” in 2023.

Jul 2018

Martin Roll Featured In China Daily Asia: Brand New Day

Martin Roll was featured in a recent interview with China Daily Asia about the rise and potential of Chinese companies in the publication’s July 2-8 2018 edition.

Jan 2018

Martin Roll Featured In CMO.com: Customers Belong In The Centre Of Asia Pacific Brand Strategies

Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.

Jan 2018

Banyan Tree – Branded Paradise From Asia

From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.

Jan 2018

Martin Roll Speaks On The CMO Show About Branding In Asia

Martin Roll was interviewed on The CMO Show on 14 December 2017.

Dec 2017

AmorePacific – Korean Beauty Company Going Global

AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.

Aug 2017

Branding Beyond The CEO – The Role of The Organization

All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.

Mar 2017

Martin Roll Speaks At Edinburgh International Asia Conference (EIAC) 2017 On Global Branding

On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.

Feb 2017

Martin Roll Featured In Business Magazine SpacesAsia

In February 2017, Martin Roll was featured in the Asian business magazine, SpacesAsia.

Feb 2017

Martin Roll Believes Startups Can Help to Rebrand Russia

In February 2017, Martin Roll gave a speech to Russian entrepreneurs and leading business people about doing business in Asia at the Singapore Embassy in Moscow, Russia.

Sep 2016

BritishIndia – Reliving The British Colonial Era Through Fashion

Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.

Feb 2016

Martin Roll Featured In Interview With Branding In Asia

Martin Roll was featured in an exclusive interview with Branding In Asia in February 2016.

Dec 2015

Smart Branding Is Critical For Success In An Innovative Economy

In an innovative global economy, the importance of branding has been elevated from a “nice to have” to a “must have”.

Aug 2015

Martin Roll – A Global Journey With A Difference

Martin Roll swapped a thriving career in the Copenhagen advertising industry with an entirely new life in 2000, without a safety net on the other side of the world.

May 2014

Branding – The Strongest Value Driver for Asia

Branding drives shareholder value.

Nov 2013

Boardrooms Need To Focus On Branding

Are global Asian brands a myth or reality? Martin Roll contributed an opinion piece for China Daily Asia about the challenges and opportunities for Asian businesses to create and sustain global brands.

Nov 2013

Speaking topics

Martin Roll has vast experience as a world-renowned speaker and he is in constant demand at some of the most global influential business conferences worldwide.

Jul 2013

Books

Martin Roll Company provides insights and knowledge guidance on a variety of management subject matters

Jan 2011

Asia’s Global Identity Challenge

Martin Roll’s interview with The Peak (Hong Kong): Martin Roll was interviewed about the future of Asian brands and what is required by Asian firms to build and sustain global brands.

Jun 2010

Martin Roll’s exclusive interview on Korea Business Central

Martin Roll interviewed with Korea Business Central about the status of Korean brands and businesses, and what is next for Korea and Korean companies.

Nov 2021

The Secret of Zara’s Success: A Culture of Customer Co-creation

Zara is one of the world’s most successful fashion retail brands – if not the most successful one.

Oct 2021

Brand Naming Toolkit – Techniques And Insights

The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.

Oct 2021

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

Feb 2021

The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Jan 2021

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Mention the brand Uniqlo 10 years ago to anyone outside of Japan and you would get a confused look.

Nov 2020

Muji – The Global Strategy Behind The Japanese No-Brand Brand

In today’s marketplace full of brands screaming for attention, Muji represents the antithesis of consumerism.

Nov 2020

Retail Branding In The New Digital Age

The traditional retail industry and associated business models have gone through a significant phase of disruption.

Jun 2020

Martin Roll Teaching At The Academies By Harvard Student Agencies At Harvard University

Martin Roll will teach at The Academies by Harvard Student Agencies at Harvard University which offers intensive five-day academic enrichment programs for high-achieving students.

Mar 2020

Martin Roll Mentors INSEAD Next Generation Family Business Students

Research from INSEAD Business School has demonstrated that approximately 70% of all companies are family-owned in one way or the other.

Nov 2019

Martin Roll Teaching Family Business Strategy at INSEAD Executive Workshops

Martin Roll is faculty and teach Family Business Strategy in the newly created INSEAD Executive Workshop “How to Successfully Work with Family Firms”.

Nov 2019

Martin Roll Teaches Family Business Strategy at IE Business School

Martin Roll provided a guest lecture to the MBA class at IE Business School on 13 November 2019 in Madrid, Spain, on the topic of Family Business Strategy.

Oct 2019

About old

ABOUT About Martin Roll Martin Roll delivers the combined value of an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and global family-owned businesses on how to build and manage strong, global brands as well as leader Read More Thought Leadership Agility, resilience and dynamism are key successful traits.

Oct 2019

Martin Roll Spoke At Thinkers50 Pre-Events About Family Business Strategy

Prior to the Thinkers50 event in September 2019 in Denmark, Martin Roll spoke at a series of pre-events in Odense and Kolding on 27 August 2019 with keynote speaks about Family Business Strategy.

Sep 2019

Martin Roll To Speak At The Philippine Association of National Advertisers (PANA)

Martin Roll has been invited by the Philippine Association of National Advertisers (PANA) to deliver a 2-day master class session from 2-3 October 2019 at the PANA Brand Master Sessions 2019 in Manila.

Feb 2019

Leadership and Branding – The Role of the CEO

In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.

Jan 2019

Air China – The Quintessential Chinese Brand

Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.

Dec 2018

Country Branding Strategies For Nations And Companies

The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.

Nov 2018

Martin Roll Moderates Panel Discussion For Google – The Role Of Consumer Insights

In November 2018, Martin Roll moderated a panel discussion of industry experts including Google Asia Pacific’s CMO Simon Kahn, Asian Consumer Intelligence founder Nicole Fall, Ipsos’ chief commercial officer Arnaud Frade, and Google Asia Pacific’s Stuart Pike.

Oct 2018

Martin Roll as Keynote Speaker at The Maldives Branding & Leadership Symposium 2018

Martin Roll will be presenting a keynote address at the Maldives Branding & Leadership Symposium 2018 as well as providing a keynote address and an executive workshop at the Ember Blu Exchange 2018.

Aug 2018

Martin Roll Featured In Interview with Women’s Forum 2018

Leading up to the Women’s Forum 2018 held in Singapore from 12 – 14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.

Aug 2018

Martin Roll Featured In Interview with Women’s Forum

Leading up to the Women’s Forum 2018 held in Singapore from 12-14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.

Aug 2018

Martin Roll Featured in Google Interview – 3 Lessons for Brand Marketers in the Digital Age

In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.

Jul 2018

Martin Roll as Keynote Speaker at The INSEAD Global Luxury Forum 2018

Martin Roll will be the opening keynote speaker at The INSEAD Global Luxury Forum 2018 to be held on 16 November 2018 at the Hotel Intercontinental Paris Le Grand in Paris.

Jul 2018

Martin Roll Featured In COMAG Magazine: Legacy Business As Heirloom

In June 2018, Martin Roll had his opinion piece on the secrets to successful family business strategy, family business succession and how family business leaders can lead with impact featured in business magazine COMAG.

Apr 2018

Martin Roll Co-Authored And Presented Google Report: A Peek Into Your Consumer’s Future

In April 2018, Martin Roll co-authored a consumer trends report for Google titled “A Peek Into Your Consumer’s Future”, together with Nicole Fall, the CEO and founder of Asian Consumer Intelligence, a trend forecasting, strategic planning and innovation consultancy.

Apr 2018

The Chief Marketing Officer – A New Boardroom & Strategy Role

The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.

Mar 2018

Forever 21 – Fast Fashion Retail Brand With An Edge

Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics.

Feb 2018

Five Steps to Build a Strong Luxury Brand

One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.

Feb 2018

Huawei – Transforming A Chinese Technology Business To A Global Brand

Mention “Huawei” and most people would immediately associate the brand with the latest, high-quality technological products.

Oct 2017

Cocoon Capital Appoints Martin Roll As Senior Advisor

Venture firm Cocoon Capital announced the appointment of Martin Roll as external Senior Advisor to the company on 24 October 2017.

Oct 2017

Martin Roll Speaks On “Darlings & Dragons: How China & Asia Reshape The Global World”

Martin Roll was invited by the President of BI Norwegian Business School in Oslo (Norway) to speak on “Darlings & Dragons: How China & Asia Reshape The Global World” on Thursday 26 October 2017.

Jun 2017

Martin Roll Featured in Ekonomist Magazine: Best Practices in Global Brand Management

In June 2017, Martin Roll was featured in an interview in Ekonomist Magazine Turkey.

May 2017

Martin Roll Speaks At Turkish Exporters Assembly Meeting in Istanbul (May 2017)

On 26 May 2017, Martin Roll spoke at the Turkish Exporters Assembly meeting in Istanbul on “The 10 steps To Build Iconic Brands And The Next Drivers For Brand Turkey”.

May 2017

Net-A-Porter – Revolutionizing Global Fashion Retail

The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.

Apr 2017

Martin Roll Featured in Vietnam Economic Times: Forging An Identity

Martin Roll’s column on ‘Forging An Identity’ was featured in the April 2017 edition of Vietnam Economic Times, an electronic publication that offers timely and authoritative news coupled with insight and opinion on business, finance and social issues in Vietnam.

Nov 2016

Martin Roll Speaks at INSEAD Global Luxury Forum 2016 on Digital Luxury Branding

In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.