Search Results for: brand

Brands, CEOs and Strategy

Leadership and Branding – The Role of the CEO

Singapore Airlines – An Excellent, Iconic Asian Brand

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Brands – Be True To The Asian Roots

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

Air China – The Quintessential Chinese Brand

Charles & Keith – A Truly Successful Asian Global Fast Fashion Retail Brand

Country Branding Strategies For Nations And Companies

10 Steps To Build A Successful Asian Brand

Martin Roll as Keynote Speaker at The Maldives Branding & Leadership Symposium 2018

Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Martin Roll Featured in Google Interview – 3 Lessons for Brand Marketers in the Digital Age

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Martin Roll Featured In China Daily Asia: Brand New Day

Ralph Lauren – A Brand Capturing The American Spirit

Strong Potential To Build Global South African Brands: Strategy And Road Map

Next Frontier For Luxury Brands

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

Forever 21 – Fast Fashion Retail Brand With An Edge

Martin Roll Speaks At Skolkovo About Building Global Russian Brands

Five Steps to Build a Strong Luxury Brand

Branding and Celebrity Endorsements

Huawei – Transforming A Chinese Technology Business To A Global Brand

Martin Roll Speaks At National University of Singapore On Global Asian Brands

Martin Roll Featured In Customers Belong In The Centre Of Asia Pacific Brand Strategies

Fiji Water – The Exotic Water Brand

Jim Thompson – The Asian Silk Brand

Banyan Tree – Branded Paradise From Asia

Martin Roll Speaks On The CMO Show About Branding In Asia

Kering – Evolution of a Global Luxury Brand Company

Samsung – The Global Asian Brand

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Alibaba – The Chinese Brand Leading Disruptive Innovation

Martin Roll Speaks At DABGO Annual Conference About Denmark Brand 2.0

Customer-centric and Consumer-driven Brands

How Nations And Brands Overcome Country of Origin Challenges

Unleashing The Asian Brand Potential

Branding Beyond The CEO – The Role of The Organization

The Secret to Starbucks’ Brand Success

Martin Roll Featured in Ekonomist Magazine: Best Practices in Global Brand Management

Martin Roll Featured In China Daily Asia About Brand Naming

Chinese Luxury Consumers – Trends and Challenges for Luxury Brands

Brand Naming Toolkit – Techniques And Insights

What The Sharing Economy Means For Future Brand Strategy

There Is A Risk For Brands To Become Too Digitalized

Brand Building In India – Strategic Imperatives

Brands Must Rely On Both Functional And Emotional Aspects

Martin Roll Featured In The Abacus Magazine: Get On With It, Build Your Brands!

Martin Roll Speaks At Edinburgh International Asia Conference (EIAC) 2017 On Global Branding

Martin Roll Believes Startups Can Help to Rebrand Russia

Martin Roll Speaks at INSEAD Global Luxury Forum 2016 on Digital Luxury Branding

Giorgio Armani – The Iconic Global Fashion Brand

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

Martin Roll Co-Author Of Brand Management Book “The Future of Branding”

Martin Roll Speaks At EWHA Womans University (Korea) About Global Asian Brands

Digital Branding – Implications On Strategy

Retail Branding In The New Digital Age

How An Entangled Marketing Model Enables A Brand To Survive In A Digital-first World

Brand Guardrails – How To Keep Successful Brands On Track

Hello Kitty – The Iconic Japanese Brand

Aman – The Unbranded Asian Luxury Resort Brand

Martin Roll Speaks At BI Norwegian Business School About Building Iconic Brands

Rebranding – Best Practices For Success

Martin Roll Featured In Interview With Branding In Asia

Martin Roll Thinks Asia-Pacific Brands Must Build Their Own Legacies

Smart Branding Is Critical For Success In An Innovative Economy

How To Create Strong Brand Positioning

Brand Architecture – Strategic Imperatives for M&A

Brand Valuation: Evolution of a strategic practice

Managing Brand Equity – Best Global Practice Assessment

Brand Architecture: Key Drivers of Success

Boardroom Structure – Brand Consciousness And Diversity Are Key

Branding Is Building A Relation – It Takes Time

Martin Roll on Building Strong Chinese Brands

The Huawei Brand Takes On The World

Branding By The Numbers – Measuring Brand Value, Equity And Marketing Activity

Identity Myths And Storytelling Are Keys To Building Iconic Brands

Branding – The Strongest Value Driver for Asia

Human Resource Strategies For A Brand-Driven Organisation

Cross-Cultural Branding And Leadership

Crisis leadership: Toyota and General Motors brand lessons

Brand Community – Creating Differentiation Through Consumption

Branding And Culture – The Strategic Winning Combination

Market Orientation – The essential foundation for strong brands

Korean Wave Just The Start For Asian Brands

What Is Rebranding? It Is Probably Not What You Think It Is

Brand globalization – Strategy pitfalls to avoid

Challenges That Undermine Rebranding Efforts

Why Innovate? The Modern Brand & Business Imperative

Asian Brand Strategy: A New Paradigm For Boardrooms

The Role of M&A in Brand Building

How To Manage Brand Failures Effectively

Strong Profitable Brands And Emerging Markets

Strong Brands Are Led By The CEO

Strong Brands Are Business Drivers

Apple Without Jobs – Future of A Global, Iconic Brand

Brands as Value Drivers

Boardrooms Need To Focus On Branding

Asian Brand Strategy – New Book