In June 2017, Martin Roll was featured in an interview in Ekonomist Magazine Turkey.
How will brands drive business strategy.
Martin Roll will deliver keynote speaks and run masterclasses at the largest brand management conference in India organized by The Confederation of Indian Industry.
Martin Roll has been appointed as faculty at The Wealth Management Institute (WMI) in Singapore.
From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.
With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.
Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.
Mention the brand Uniqlo 10 years ago to anyone outside of Japan and you would get a confused look.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
Kering is one of the world’s largest luxury goods holding companies.
In today’s marketplace full of brands screaming for attention, Muji represents the antithesis of consumerism.
The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends.
Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.
According to a 2018 study by global management consultancy Bain & Company, the size of the global luxury market is USD 1.
Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.
Martin Roll will publish a new management book titled “Family Office Strategy – Creating a Multi-Generation Legacy” in 2023.
How to Compete Globally, an opinion article written by Martin Roll, was featured in the November 2019 edition of Singapore Management University (SMU)’s bi-annual business magazine, Asian Management Insights.
Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.
The fast changing business landscape has made strong brands highly crucial to a company’s success.
Martin Roll will publish a new management book titled “Family Business Strategy – Leading Future Paths With Impact” in 2023.
In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.
Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.
Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women.
The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.
Martin Roll will be presenting a keynote address at the Maldives Branding & Leadership Symposium 2018 as well as providing a keynote address and an executive workshop at the Ember Blu Exchange 2018.
Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise.
South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.
Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics.
Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.
Mention “Huawei” and most people would immediately associate the brand with the latest, high-quality technological products.
Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.
The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.
Martin Roll was interviewed on The CMO Show on 14 December 2017.
Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind.
The world had started noticing it some time back, but when a Chinese e-commerce company created the world’s biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was really an event for everyone to take further notice.
Martin Roll was invited as a guest speaker at the DABGO Annual Conference 2017 event on 2 Aug 2017 at the Copenhagen Marriott Hotel.
With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and business models.
In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.
All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.
In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.
India’s beauty and attractiveness lies in its complexity and diversity.
In April 2017, Martin Roll was featured in the Russian news website, Report.
Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).
On 6 March 2017, Martin Roll delivered a keynote speak at the Edinburgh International Asia Conference (EIAC) 2017 at the University of Edinburgh, on the topic of “Global Branding – A Fresh Perspective from Asia”.
In November 2016, Martin Roll provided a keynote speak at the inaugural “INSEAD Retail, Consumer and Luxury Goods (RCLG) Forum” in Paris, on the topic of “Building an Iconic Luxury Brand in the Digital Universe”.
How will brands drive business strategy? How will brands keep pace with the rapid change in technology? Will the existing rules of building and leveraging brands apply in future? How differently will the brands of future be managed? A series of brand management “next practices” and concepts co-written by Martin Roll and many top global.
Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.
It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.
Amanresorts is one of the most iconic brands to have emerged from Asia.
Martin Roll delivered a keynote speak on 9 Feb 2016 at BI Norwegian Business School in Oslo, Norway about how to build an iconic brand.
Martin Roll was featured in an exclusive interview with Branding In Asia in February 2016.
In an innovative global economy, the importance of branding has been elevated from a “nice to have” to a “must have”.
Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.
In the recent past, organisations were using brand architecture to manage increasingly complex brand portfolios and implement business strategies that would allow them to manage their innovation pipelines.
Brand valuation is a domain of branding that is marred by inconsistencies and controversies.
Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.
The importance of having a strategic vision and a clearly defined management process for brand architecture has increased significantly over the years.
No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand.
For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.
The primary objective of boardrooms is to build and sustain shareholder value over the long-term.
A brand is created out of thousands of experiences with products, services and systems created by people.
Brands play an important role in modern society – a role which cannot be denied in scope and scale.
One of the biggest implications of globalization for companies seeking to expand to foreign shores is the task of balancing standardization with customization.
Apple Computers, Starbucks Coffee, Virgin Group, L’Oreal, Louis Vuitton, Nike, Singapore Airlines, Banyan Tree and Samsung are among some of the most successful brands in the world.
Martin Roll’s interview with The Diplomat (Australia): The Korean Wave is just the start for Asian brands as it led by Samsung has helped the Korean brands to globalize.
Global companies face a constant need to grow.
Many potential challenges exist when a company tries to reinvent itself.
Opportunity and fear must motivate leaders to pursue innovation as the ultimate differentiator.
The face of business in Asia is changing faster than one can blink one’s eyes.
For the modern brand, sustainable competitive advantage can not be built upon logo design, taglines, packaging or marketing campaigns.
A brand is the identity of a company, product, service in the minds of consumers that is built through hundreds of experiences and interactions, reinforced by word of mouth references of others.
It is quite clear that this is going to be Asia’s century.
What makes companies successful? How can companies achieve success that can be sustained across markets, customer segments and in the face of increasing competition? But most importantly, how can companies strategically leverage its resources, skills and competencies to effectively create a competitive advantage that can be sustained over long periods of time? These questions are.
Branding enhances shareholder value, it can become a catalyst for better leadership, it enables to drive a shared vision throughout the organization, and it can help to balance short- and long-term perspectives and performance.
Are global Asian brands a myth or reality? Martin Roll contributed an opinion piece for China Daily Asia about the challenges and opportunities for Asian businesses to create and sustain global brands.
A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies.
Brand Brand Attributes Brand Audit Brand Awareness Brand Champion Brand Culture Brand Equity Brand Equity Strategy Brand Essence Branding Excellence Brand Expansion Brand Extension Brand Guidelines Brand Identity Brand Image Brand Loyalty Brand Management Brand Mapping Brand Personality Brand Positioning Brand Positioning Statement Brand Power Brand Recall Brand Recognition Brand Relevance Brand Revitalisation Brand Slogan/.
Martin Roll was hosted by Asia Society Northern California in San Francisco for a program named “Asian Brands 2.
A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies.
Martin Roll regularly provides media interviews and media briefings on management subject matters to media all over the world.
Martin Roll regularly provides media interviews and media briefings on management subject matters to media all over the world.
Martin Roll was appointed Board of Advisor at The Harvard College Project for Asian and International Relations (HPAIR) in June 2020.
Martin Roll is an experienced global business strategist, senior advisor, and facilitator for Fortune 500 companies, Asian firms, family businesses and family offices.
NEW RELEASE Family Business Strategy Martin Roll will publish a new management book titled “Family Business Strategy – Leading Future Paths With Impact” in 2024.
AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.
The Shangri-La brand began in 1971 with its first hotel in Singapore.
Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.
RESOURCES Media Coverage Martin Roll is regularly featured in leading business media across the world providing thought-leadership on a range of critical strategic issues boards, CEOs and executive teams.
Martin Roll was featured in an exclusive interview with Business Day leading up to the Family Business Summit in Lagos (Nigeria) themed “Built to Last: Building a Multi-Generational Business in an Age of Volatility”.
TechBBQ is introducing a new initiative: The Nordic LP Forum 2023 with Martin Roll as conference host and moderator TechBBQ is back, bigger and better than ever.
Martin Roll was featured in an exclusive interview with TechBBQ Grilled leading up to The Nordic LP Forum in Copenhagen on 12 September 2023.
Martin Roll will teach an exclusive webinar at The Family Business Network (FBN) on 19 September 2023.
Martin Roll will speak about his global journey as a top global advisor at an exclusive event hosted by FORUM+ and The Danish Marketing Association in Copenhagen on 12 September 2023.
In today’s fast-paced world, wealthy individuals and business families face a myriad of challenges when it comes to managing their businesses, assets, finances, heritage and legacy.
Family firms account for a majority of global companies, they provide 70% of the global GDP and 60% of global employment.
Family firms account for 70% of the global GDP and 60% of global employment according to a recent study by INSEAD Business School.
