Resources

Nov 2019

The Essential Features of a Global Asian Brand

With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.

Nov 2019

Leadership In The 21st Century

The 21st century has been characterized by constant change and disruption.

Oct 2019

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.

Oct 2019

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Mention the brand Uniqlo 10 years ago to anyone outside of Japan and you would get a confused look.

Oct 2019

Muji – The Global Strategy Behind The Japanese No-Brand Brand

In today’s marketplace full of brands screaming for attention, Muji represents the antithesis of consumerism.

Oct 2019

The Secret of Zara’s Success: A Culture of Customer Co-creation

Zara is one of the world’s most successful fashion retail brands – if not the most successful one.

Oct 2019

Strong Brands Are Business Drivers

The fast changing business landscape has made strong brands highly crucial to a company’s success.

May 2019

Martin Roll Featured In Boardkarte Magazine: Transformation In The Digital Age

Martin Roll’s article on how business models and brands can transform successfully in the digital age was featured in German magazine Boardkarte in May 2019.

Feb 2019

Brands, CEOs and Strategy

The relationship between brands and CEOs is precarious at best.

Feb 2019

Leadership and Branding – The Role of the CEO

In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.

Jan 2019

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

Jan 2019

Brands – Be True To The Asian Roots

Some Asian brands are becoming successful well beyond Asia.

Jan 2019

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.

Jan 2019

Air China – The Quintessential Chinese Brand

Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.

Dec 2018

Charles & Keith – A Truly Successful Asian Global Fast Fashion Retail Brand

Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women.

Dec 2018

Country Branding Strategies For Nations And Companies

The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.

Dec 2018

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.

Nov 2018

Martin Roll Featured In INSEAD Newsletter: Role Of A Distinguished Fellow

Martin Roll was appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School in July 2018.

Sep 2018

Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.

Aug 2018

Martin Roll Featured In Interview with Women’s Forum 2018

Leading up to the Women’s Forum 2018 held in Singapore from 12 – 14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.

Aug 2018

Martin Roll Featured In Interview with Women’s Forum

Leading up to the Women’s Forum 2018 held in Singapore from 12-14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.

Aug 2018

Martin Roll Featured in Google Interview – 3 Lessons for Brand Marketers in the Digital Age

In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.

Jul 2018

Strategy And Succession in Family Business – Charting The Future

Family firms account for 70% of the global GDP and 60% of global employment according to a recent study by INSEAD Business School.

Jul 2018

Ralph Lauren – A Brand Capturing The American Spirit

Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise.

Jun 2018

Strong Potential To Build Global South African Brands: Strategy And Road Map

South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.

May 2018

Next Frontier For Luxury Brands

Gone is the era in which the developed economies of Western Europe and North America ruled the global business landscape with their well-developed markets, massive middle class populations, considerable level of disposal income, well established institutional intermediaries and continually growing economies.

Apr 2018

The Chief Marketing Officer – A New Boardroom & Strategy Role

The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.

Mar 2018

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.

Mar 2018

Forever 21 – Fast Fashion Retail Brand With An Edge

Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics.

Feb 2018

Five Steps to Build a Strong Luxury Brand

One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.

Feb 2018

Branding and Celebrity Endorsements

Nike is known around the world for being one of the most iconic brands.

Feb 2018

Huawei – Transforming A Chinese Technology Business To A Global Brand

Mention “Huawei” and most people would immediately associate the brand with the latest, high-quality technological products.

Jan 2018

Martin Roll Featured In CMO.com: Customers Belong In The Centre Of Asia Pacific Brand Strategies

Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.

Jan 2018

Fiji Water – The Exotic Water Brand

There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.

Jan 2018

Jim Thompson – The Asian Silk Brand

The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.

Jan 2018

Banyan Tree – Branded Paradise From Asia

From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.

Jan 2018

Martin Roll Featured In BBC News: The Enduring Power Of The Princes Of K-Pop

It is not news that Korean popular culture has been one of the most significant contributors to the Korean economy and across Asia.

Jan 2018

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

Jan 2018

Martin Roll Speaks On The CMO Show About Branding In Asia

Martin Roll was interviewed on The CMO Show on 14 December 2017.

Dec 2017

AmorePacific – Korean Beauty Company Going Global

AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.

Nov 2017

Kering – Evolution of a Global Luxury Brand Company

Kering is one of the world’s largest luxury goods holding companies.

Nov 2017

Samsung – The Global Asian Brand

Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind.

Oct 2017

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

Oct 2017

Alibaba – The Chinese Brand Leading Disruptive Innovation

The world had started noticing it some time back, but when a Chinese e-commerce company created the world’s biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was really an event for everyone to take further notice.

Sep 2017

Customer-centric and Consumer-driven Brands

With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and business models.

Sep 2017

How Nations And Brands Overcome Country of Origin Challenges

In a globalised world with more competitors vying for shelf space across the globe, consumers are overloaded with informa­tion and continue to place increasing importance on brands.

Sep 2017

Unleashing The Asian Brand Potential

In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.

Aug 2017

Branding Beyond The CEO – The Role of The Organization

All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.

Aug 2017

Shangri-La Hotels and Resorts – Bringing Asian Hospitality To The World

The Shangri-La brand began in 1971 with its first hotel in Singapore.

Jul 2017

The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Jul 2017

Martin Roll Featured In China Daily Asia Weekly: Playing To Unique Strengths

Martin Roll was featured in the July 2 2017 edition of China Daily Asia Weekly.

Jun 2017

Martin Roll Featured in Ekonomist Magazine: Best Practices in Global Brand Management

In June 2017, Martin Roll was featured in an interview in Ekonomist Magazine Turkey.

Jun 2017

Martin Roll Featured In China Daily Asia About Brand Naming

Martin Roll’s expertise on brand naming was tapped in an interesting article in the June 20 2017 edition of China Daily Asia.

Jun 2017

Chinese Luxury Consumers – Trends and Challenges for Luxury Brands

There are over 350 million luxury consumers in the world, according to a 2015 study by global management consultancy Bain & Company.

May 2017

Next Generation Leadership: How To Enhance Performance

Next generation leadership is about leading in the most turbulent of times, and successful next generation leaders will be masters of change and resilience.

May 2017

Brand Naming Toolkit – Techniques And Insights

The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.

May 2017

What The Sharing Economy Means For Future Brand Strategy

In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.

May 2017

There Is A Risk For Brands To Become Too Digitalized

In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.

May 2017

Brand Building In India – Strategic Imperatives

India’s beauty and attractiveness lies in its complexity and diversity.

May 2017

Net-A-Porter – Revolutionizing Global Fashion Retail

The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.

Apr 2017

Martin Roll Featured in Vietnam Economic Times: Forging An Identity

Martin Roll’s column on ‘Forging An Identity’ was featured in the April 2017 edition of Vietnam Economic Times, an electronic publication that offers timely and authoritative news coupled with insight and opinion on business, finance and social issues in Vietnam.

Apr 2017

Brands Must Rely On Both Functional And Emotional Aspects

In April 2017, Martin Roll was featured in the Russian news website, Report.

Mar 2017

The Asian Beauty Industry – New Challenges and Opportunities

The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.

Mar 2017

Martin Roll Featured In The Abacus Magazine: Get On With It, Build Your Brands!

Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).

Feb 2017

Martin Roll Featured In Business Magazine SpacesAsia

In February 2017, Martin Roll was featured in the Asian business magazine, SpacesAsia.

Nov 2016

Giorgio Armani – The Iconic Global Fashion Brand

The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends.

Nov 2016

Chief Strategy Officer – Evolution of A New Corporate Role

The number of Chief Strategy Officer (CSO) appointments have been growing steadily over the years.

Oct 2016

Why Asia’s 3 Most Beloved Brands Continue To Rule the Region

American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.

Oct 2016

Ten Ways to Become A Great Mentor

A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and complex circumstances.

Oct 2016

5 Things Psychology Can Teach Marketing About Persuasion

Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.

Oct 2016

Digital Branding – Implications On Strategy

Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.

Sep 2016

BritishIndia – Reliving The British Colonial Era Through Fashion

Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.

Sep 2016

Retail Branding In The New Digital Age

The traditional retail industry and associated business models have gone through a significant phase of disruption.

Jul 2016

Technology And Fashion – A Disruptive Combination

The Apple Watch was launched in April 2015 and ushered in a new era where fashion and technology began to move closer to each other.

Jun 2016

How An Entangled Marketing Model Enables A Brand To Survive In A Digital-first World

Today, a multitude of consumer data is at the disposal of brands, enabling them to build more meaningful and valued customer relationships.

Jun 2016

Chartered Accountants Sri Lanka Strategy Summit: 4 International Strategy Gurus

In July 2016, Sri Lanka’s corporate leaders had the opportunity to listen to four top international gurus on “Business Strategy” at the Strategy Summit organised by the Business School of the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka).

Jun 2016

Brand Guardrails – How To Keep Successful Brands On Track

It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.

Jun 2016

Hello Kitty – The Iconic Japanese Brand

Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.

Jun 2016

Aman – The Unbranded Asian Luxury Resort Brand

Amanresorts is one of the most iconic brands to have emerged from Asia.

Mar 2016

Singapore Airlines Stands The Test Of Time

Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.

Mar 2016

Strategy: Promoting Asian Names

Martin Roll was featured in China Daily Asia Weekly in March 2016.

Feb 2016

Rebranding – Best Practices For Success

The concept of rebranding is an often-misunderstood one.

Feb 2016

Martin Roll Featured In Interview With Branding In Asia

Martin Roll was featured in an exclusive interview with Branding In Asia in February 2016.

Jan 2016

Martin Roll Thinks Asia-Pacific Brands Must Build Their Own Legacies

Asian products have never been more sought after than today.

Dec 2015

Smart Branding Is Critical For Success In An Innovative Economy

In an innovative global economy, the importance of branding has been elevated from a “nice to have” to a “must have”.

Aug 2015

Martin Roll – A Global Journey With A Difference

Martin Roll swapped a thriving career in the Copenhagen advertising industry with an entirely new life in 2000, without a safety net on the other side of the world.

May 2015

How To Create Strong Brand Positioning

Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.

Apr 2015

Brand Architecture – Strategic Imperatives for M&A

In the recent past, organisations were using brand architecture to manage increasingly complex brand portfolios and implement business strategies that would allow them to manage their innovation pipelines.

Apr 2015

Brand Valuation: Evolution of a strategic practice

Brand valuation is a domain of branding that is marred by inconsistencies and controversies.

Apr 2015

CMO & CEO: Evolving Relationship In The New Age Of Marketing

The role of the Chief Marketing Officer (CMO) continues to evolve as the marketing function becomes more strategic but also equally complex and challenging.

Mar 2015

Managing Brand Equity – Best Global Practice Assessment

Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.

Mar 2015

Sony – The Battle To Stay Relevant

A highly relevant and discussed topic in the domain of branding is the importance of maintaining consistency for brands in marketplaces characterized by diverse cultures, increasingly empowered customers and ever changing trends and customer preferences.

Jan 2015

Brand Architecture: Key Drivers of Success

The importance of having a strategic vision and a clearly defined management process for brand architecture has increased significantly over the years.

Oct 2014

Boardroom Structure – Brand Consciousness And Diversity Are Key

No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand.

Sep 2014

Branding Is Building A Relation – It Takes Time

For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.

Aug 2014

Martin Roll on Building Strong Chinese Brands

For CKGSB Knowledge, Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands.

Aug 2014

Leading Effectively Across Generations

Great leaders are defined by their ability to unite groups of unique individuals around a common vision.

Aug 2014

The Huawei Brand Takes On The World

For CKGSB Knowledge, Martin Roll discusses Huawei’s rise as a regional company to a global leader taking on the world, particularly the United States.

Jul 2014

Transforming The View On Asian Consumer Psychology

Most consumer behaviour models used in boardrooms today were developed in Western countries and based on the perspective of the individual as an independent, autonomous identity, free to make decisions based on purely personal desires and affiliations, living life in accordance with Maslow’s hierarchy of needs.