In a globalised world with more competitors vying for shelf space across the globe, consumers are overloaded with information and continue to place increasing importance on brands.
With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.
Zara is one of the world’s most successful fashion retail brands – if not the most successful one.
The central purpose of branding is to guide the consumer to choose your product a midst a dizzying array of alternatives.
The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.
The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.
Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.
Family firms account for 70% of the global GDP and 60% of global employment according to a recent study by INSEAD Business School.
Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.
Mention the brand Uniqlo 10 years ago to anyone outside of Japan and you would get a confused look.
Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.
Kering is one of the world’s largest luxury goods holding companies.
In today’s marketplace full of brands screaming for attention, Muji represents the antithesis of consumerism.
The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends.
Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.
The traditional retail industry and associated business models have gone through a significant phase of disruption.
According to a 2018 study by global management consultancy Bain & Company, the size of the global luxury market is USD 1.
Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.
How to Compete Globally, an opinion article written by Martin Roll, was featured in the November 2019 edition of Singapore Management University (SMU)’s bi-annual business magazine, Asian Management Insights.
The 21st century has been characterized by constant change and disruption.
Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.
The fast changing business landscape has made strong brands highly crucial to a company’s success.
Martin Roll’s article on how business models and brands can transform successfully in the digital age was featured in German magazine Boardkarte in May 2019.
In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.
Some Asian brands are becoming successful well beyond Asia.
The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.
Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.
Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women.
The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.
The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.
Martin Roll was appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School in July 2018.
Leading up to the Women’s Forum 2018 held in Singapore from 12 – 14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.
Leading up to the Women’s Forum 2018 held in Singapore from 12-14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.
In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.
Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise.
South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.
Gone is the era in which the developed economies of Western Europe and North America ruled the global business landscape with their well-developed markets, massive middle class populations, considerable level of disposal income, well established institutional intermediaries and continually growing economies.
The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.
Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics.
One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.
Nike is known around the world for being one of the most iconic brands.
Mention “Huawei” and most people would immediately associate the brand with the latest, high-quality technological products.
Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.
There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.
The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.
From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.
It is not news that Korean popular culture has been one of the most significant contributors to the Korean economy and across Asia.
Martin Roll was interviewed on The CMO Show on 14 December 2017.
AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.
Management is not leadership.
Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind.
The world had started noticing it some time back, but when a Chinese e-commerce company created the world’s biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was really an event for everyone to take further notice.
With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and business models.
In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.
All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.
The Shangri-La brand began in 1971 with its first hotel in Singapore.
Martin Roll was featured in the July 2 2017 edition of China Daily Asia Weekly.
In June 2017, Martin Roll was featured in an interview in Ekonomist Magazine Turkey.
Martin Roll’s expertise on brand naming was tapped in an interesting article in the June 20 2017 edition of China Daily Asia.
Next generation leadership is about leading in the most turbulent of times, and successful next generation leaders will be masters of change and resilience.
In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.
In the upcoming conference Arab Luxury World in Dubai from 22-23 May 2017, Martin Roll will be part of the plenary session “Passions and Emotions”.
India’s beauty and attractiveness lies in its complexity and diversity.
The luxury online fashion retailer Net-A-Porter was launched in London by Natalie Massenet in June 2000.
Martin Roll’s column on ‘Forging An Identity’ was featured in the April 2017 edition of Vietnam Economic Times, an electronic publication that offers timely and authoritative news coupled with insight and opinion on business, finance and social issues in Vietnam.
In April 2017, Martin Roll was featured in the Russian news website, Report.
The rapid growth of the Asian beauty industry over the last few years has caught everyone’s attention.
Martin Roll was featured in the March 2017 edition of The Abacus, the official leading publication of CA Sri Lanka (the Institute of Chartered Accountants Sri Lanka).
In February 2017, Martin Roll was featured in the Asian business magazine, SpacesAsia.
The number of Chief Strategy Officer (CSO) appointments have been growing steadily over the years.
American entrepreneur and marketer Seth Godin defines a brand as “a set of expectations, memories, stories, and relationships.
A great mentor is able to lead their mentee with empathy, sensitivity and patience, while constantly adapting to changing times and complex circumstances.
Persuasion plays a role in everyone’s life, and for some people like marketers or politicians, it plays an even bigger part.
Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.
Originally from Malaysia, BritishIndia has carved out a niche for itself in the lifestyle segment of the Asian fashion retail market over the last 18 years.
The Apple Watch was launched in April 2015 and ushered in a new era where fashion and technology began to move closer to each other.
Today, a multitude of consumer data is at the disposal of brands, enabling them to build more meaningful and valued customer relationships.
In July 2016, Sri Lanka’s corporate leaders had the opportunity to listen to four top international gurus on “Business Strategy” at the Strategy Summit organised by the Business School of the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka).
It is paramount that brands stand for something in today’s complex and ever-evolving local and global marketplaces.
Created by Sanrio Ltd, founded in 1960 by Shintaro Tsuji, Hello Kitty is one of the truly phenomenal brands to emerge from Japan.
Amanresorts is one of the most iconic brands to have emerged from Asia.
Singapore Airlines has been globally recognized for decades as one of Asia’s most iconic global brands.
Martin Roll was featured in China Daily Asia Weekly in March 2016.
The concept of rebranding is an often-misunderstood one.
Martin Roll was featured in an exclusive interview with Branding In Asia in February 2016.
Asian products have never been more sought after than today.
In an innovative global economy, the importance of branding has been elevated from a “nice to have” to a “must have”.
Martin Roll swapped a thriving career in the Copenhagen advertising industry with an entirely new life in 2000, without a safety net on the other side of the world.
Brand positioning is the process of creating a distinctive offering for a brand, which differentiates the brand in the hearts and minds of the consumer, enhances its appeal and positively impacts current and future purchase potential.
In the recent past, organisations were using brand architecture to manage increasingly complex brand portfolios and implement business strategies that would allow them to manage their innovation pipelines.
Brand valuation is a domain of branding that is marred by inconsistencies and controversies.
The role of the Chief Marketing Officer (CMO) continues to evolve as the marketing function becomes more strategic but also equally complex and challenging.
Even though there are several definitions of brand equity and multiple methods of measuring it, one thing is accepted as a fact by all marketers, it is very difficult to measure.
A highly relevant and discussed topic in the domain of branding is the importance of maintaining consistency for brands in marketplaces characterized by diverse cultures, increasingly empowered customers and ever changing trends and customer preferences.
The importance of having a strategic vision and a clearly defined management process for brand architecture has increased significantly over the years.
No resource allocation is more important than the allocation of the most senior leaders responsible for shaping the identity and future of a brand.
For Suitable For Growth, Martin Roll talks about the state of branding in China and the strategies that will provide a solid management foundation for strong brands.
For CKGSB Knowledge, Martin Roll talks about the state of branding in Chinese companies and strategies that will help build truly global Chinese brands.