Search Results for: strategy

Feb 2021

Strategy And Succession in Family Business – Charting The Future

Family firms account for 70% of the global GDP and 60% of global employment according to a recent study by INSEAD Business School.

Jan 2021

Uniqlo: The Strategy Behind The Global Japanese Fast Fashion Retail Brand

Mention the brand Uniqlo 10 years ago to anyone outside of Japan and you would get a confused look.

Dec 2020

Hermès – The Strategy Insights Behind The Iconic Luxury Brand

Hermès International, sometimes also referred to as Hermès of Paris or Hermes, is a French luxury goods manufacturer.

Nov 2020

Muji – The Global Strategy Behind The Japanese No-Brand Brand

In today’s marketplace full of brands screaming for attention, Muji represents the antithesis of consumerism.

Mar 2020

Martin Roll Will Publish New Management Book: Family Office Strategy (2021)

Martin Roll will publish a new management book titled “Family Office Strategy – Creating a Multi-Generation Legacy” in 2021.

Mar 2020

Family Office Strategy

Martin Roll will publish a new management book titled “Family Office Strategy – Creating a Multi-Generation Legacy” in 2021.

Nov 2019

Martin Roll Teaching Family Business Strategy at INSEAD Executive Workshops

Martin Roll is faculty and teach Family Business Strategy in the newly created INSEAD Executive Workshop “How to Successfully Work with Family Firms”.

Nov 2019

Martin Roll Teaches Family Business Strategy at IE Business School

Martin Roll provided a guest lecture to the MBA class at IE Business School on 13 November 2019 in Madrid, Spain, on the topic of Family Business Strategy.

Oct 2019

Martin Roll Will Publish New Management Book: Family Business Strategy (2020)

Martin Roll will publish a new management book titled “Family Business Strategy – Leading Future Paths With Impact” in 2020.

Oct 2019

Martin Roll Spoke At Thinkers50 Pre-Events About Family Business Strategy

Prior to the Thinkers50 event in September 2019 in Denmark, Martin Roll spoke at a series of pre-events in Odense and Kolding on 27 August 2019 with keynote speaks about Family Business Strategy.

Feb 2019

Brands, CEOs and Strategy

The relationship between brands and CEOs is precarious at best.

Aug 2018

Family Business Strategy

Martin Roll will publish a new management book titled “Family Business Strategy – Leading Future Paths With Impact” in 2020.

Jun 2018

Strong Potential To Build Global South African Brands: Strategy And Road Map

South Africa for a long time has been in the global limelight for several reasons and in particular because the country is one of the leading economies in Africa.

Apr 2018

The Chief Marketing Officer – A New Boardroom & Strategy Role

The Chief Marketing Officer (CMO) has become one of the more commonly talked about corporate designations in recent years.

May 2017

What The Sharing Economy Means For Future Brand Strategy

In May 2017, Martin Roll’s contribution and perspectives about digital and the sharing economy was featured as the main article in Today’s Manager.

Nov 2016

Chief Strategy Officer – Evolution of A New Corporate Role

The number of Chief Strategy Officer (CSO) appointments have been growing steadily over the years.

Oct 2016

Digital Branding – Implications On Strategy

Nike, Starbucks, Disney, McDonald’s, IKEA, Nokia, IBM, Coca-Cola and LEGO are some of the best known global brands around.

Jun 2016

Chartered Accountants Sri Lanka Strategy Summit: 4 International Strategy Gurus

In July 2016, Sri Lanka’s corporate leaders had the opportunity to listen to four top international gurus on “Business Strategy” at the Strategy Summit organised by the Business School of the Institute of Chartered Accountants of Sri Lanka (CA Sri Lanka).

Mar 2016

Strategy: Promoting Asian Names

Martin Roll was featured in China Daily Asia Weekly in March 2016.

Mar 2014

Brand globalization – Strategy pitfalls to avoid

Global companies face a constant need to grow.

Mar 2014

Asian Brand Strategy: A New Paradigm For Boardrooms

The face of business in Asia is changing faster than one can blink one’s eyes.

Nov 2013

Asian Brand Strategy – New Book

A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies.

Jul 2013

Asian Brand Strategy

A thoroughly updated second edition of the global bestselling book Asian Brand Strategy, Martin Roll provides a comprehensive framework for understanding Asian branding strategies and Asian brands, based on new research and supported throughout by a wealth of new case studies.

Oct 2021

Korean Wave (Hallyu) – The Rise of Korea’s Cultural Economy & Pop Culture

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies.

Feb 2021

The Secret to Starbucks’ Brand Success

The concept of the world being flat has extended beyond geographical boundaries to the rapid blurring and demolition of economic ones.

Feb 2021

Shang Xia – Chinese Luxury Fashion Brand With A French Soul

Shang Xia is a Chinese luxury fashion brand backed by Hermès offering high-quality products with a contemporary twist on traditional Chinese aesthetics and crafts.

Jan 2021

Singapore Airlines – An Excellent, Iconic Asian Brand

Think about one of the strongest brands from Asia, and chances are that Singapore Airlines (SIA) and its long-serving, almost iconic Singapore Girl easily come to mind.

Jan 2021

Martin Roll Appointed Board of Advisor at The Harvard College Project for Asian and International Relations (HPAIR)

Martin Roll was appointed Board of Advisor at The Harvard College Project for Asian and International Relations (HPAIR) in June 2020.

Nov 2020

Kering – Evolution of a Global Luxury Brand Company

Kering is one of the world’s largest luxury goods holding companies.

Nov 2020

Giorgio Armani – The Iconic Global Fashion Brand

The Giorgio Armani brand owned and run by the founder designer Giorgio Armani has earned the much hallowed space in the fashion industry through its superior design, relevant themes and trends.

Nov 2020

Mandarin Oriental – An Iconic Asian Luxury Hotel Brand

Mandarin Oriental is an iconic global Asian luxury hotel brand competing on excellent service, high quality, unique Asian authenticity and prime hotel locations delivering exceptional customer experiences across touch points.

Nov 2020

Retail Branding In The New Digital Age

The traditional retail industry and associated business models have gone through a significant phase of disruption.

Oct 2020

Chinese Luxury Consumers – Trends and Challenges for Luxury Brands

According to a 2018 study by global management consultancy Bain & Company, the size of the global luxury market is USD 1.

Aug 2020

Identity Myths And Storytelling Are Keys To Building Iconic Brands

Many companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons, but very few are able to achieve iconic status.

Aug 2020

The Secret of Zara’s Success: A Culture of Customer Co-creation

Zara is one of the world’s most successful fashion retail brands – if not the most successful one.

Jun 2020

Martin Roll Teaching At The Academies By Harvard Student Agencies At Harvard University

Martin Roll will teach at The Academies by Harvard Student Agencies at Harvard University which offers intensive five-day academic enrichment programs for high-achieving students.

Mar 2020

Martin Roll Mentors INSEAD Next Generation Family Business Students

Research from INSEAD Business School has demonstrated that approximately 70% of all companies are family-owned in one way or the other.

Nov 2019

Martin Roll Featured in SMU Asian Management Insights Magazine on How To Compete Globally

How to Compete Globally, an opinion article written by Martin Roll, was featured in the November 2019 edition of Singapore Management University (SMU)’s bi-annual business magazine, Asian Management Insights.

Nov 2019

The Essential Features of a Global Asian Brand

With increasing globalization and flattening of the world, more Asian brands are venturing into newer markets and embracing customers in various cultures.

Nov 2019

Leadership In The 21st Century

The 21st century has been characterized by constant change and disruption.

Oct 2019

Shiseido – The Iconic Asian Cosmetics And Skincare Brand

Of the handful of Asian brands that usually make it to any global brand rankings, most like Sony, Canon, and so on originate from Japan.

Oct 2019

Services Old

SERVICES Consulting & Advisory Martin Roll is senior advisor, management consultant and mentor within global leadership, strategy, business development, branding and marketing.

Oct 2019

Strong Brands Are Business Drivers

The fast changing business landscape has made strong brands highly crucial to a company’s success.

Oct 2019

Martin Roll as Keynote Speaker at Superson Symposium 2019

Martin Roll was keynote speaker at the annual Superson Symposium held in Helsinki in October 2019.

Sep 2019

Martin Roll Speaks At Thinkers50 On Winning in The New World – Journey from Europe to Asia

Martin Roll was invited to speak at the Thinkers50 European Business Forum from 25-26 September 2019 held in Odense, Denmark.

Sep 2019

Martin Roll To Speak At The Philippine Association of National Advertisers (PANA)

Martin Roll has been invited by the Philippine Association of National Advertisers (PANA) to deliver a 2-day master class session from 2-3 October 2019 at the PANA Brand Master Sessions 2019 in Manila.

May 2019

Martin Roll Spoke At The Economist Intelligence Unit (EIU) CEO Congress

Martin Roll delivered keynote speak about corporate branding and the importance of building strong brand equity at the exclusive CEO Congress held on 30 May 2019 in Singapore.

May 2019

Martin Roll Appointed Senior Advisor to Superson

Martin Roll was appointed as Senior Advisor to leading Finnish marketing communications agency Superson in May 2019.

May 2019

Martin Roll Featured In Boardkarte Magazine: Transformation In The Digital Age

Martin Roll’s article on how business models and brands can transform successfully in the digital age was featured in German magazine Boardkarte in May 2019.

Apr 2019

Martin Roll Provided Keynote Speak and Interview At IP Quorum In Russia

Martin Roll was invited to present a keynote speak at the IP Quorum 2019, held from 10-12 April 2019 in Kaliningrad, Svetlogorsk, Russia.

Apr 2019

Martin Roll As Conference Moderator For The Art Of Social

Martin Roll was the moderator for the executive conference “The Art of Social”, held on 10 April 2019 in Copenhagen, Denmark.

Mar 2019

Family Business

Martin Roll provides advisory to family businesses on strategy, leadership, next generation, succession and governance including mentoring to owners, family members, CEO and management teams.

Mar 2019

Consulting & Advisory

Martin Roll is senior advisor, management consultant and mentor within global leadership, strategy, business development, branding and marketing.

Mar 2019

Business & Brand Strategist

Martin Roll is an experienced global business strategist, senior advisor and facilitator to Fortune 500 companies, Asian firms and family-owned businesses.

Mar 2019

Speaking & Training

Martin Roll has vast experience as a world-renowned speaker and he is in constant demand at some of the most global influential business conferences worldwide.

Mar 2019

Facilitation & Mentoring

Martin Roll serves as a facilitator and mentor to business owners, business leaders and management.

Mar 2019

Advisory Boards

Martin Roll is currently serving on the following global boards, advisory boards & councils: Cocoon Capital Partners (Singapore)Cocoon Capital Partners is a Singapore-based, USD 7 million venture firm focusing on early-stage tech investments across Southeast Asia with a preference for B2B-focused SaaS, Fintech, E-commerce and Disruptive Tech Businesses.

Mar 2019

Books

NEW RELEASE Family Business Strategy Martin Roll will publish a new management book titled “Family Business Strategy – Leading Future Paths With Impact” in 2019.

Feb 2019

Leadership and Branding – The Role of the CEO

In an analysis of the coming “Asian Century”, investment bank Goldman Sachs outlined the impending domination of China and India as economic and technological powerhouses in the global scene.

Jan 2019

Brands – Be True To The Asian Roots

Some Asian brands are becoming successful well beyond Asia.

Jan 2019

TWG Tea – The Asian Brand That Made Tea Drinking A Luxury

The TWG Tea brand strategy is built on the promise of providing a high-quality tea experience and education for the discerning global tea consumer.

Jan 2019

Air China – The Quintessential Chinese Brand

Air China aims to become a global Chinese airline brand dedicated to excellent operations, service levels and quality across the entire organization.

Dec 2018

Charles & Keith – A Truly Successful Asian Global Fast Fashion Retail Brand

Founded in Singapore in 1996, Charles & Keith is a fast-fashion retailer of high-quality, stylish footwear and accessories including bags, eyewear and costume jewellery catered to modern Asian women.

Dec 2018

Country Branding Strategies For Nations And Companies

The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime.

Dec 2018

10 Steps To Build A Successful Asian Brand

The orientation of brand management has gone through substantial changes over the last decades, and has evolved as a more integrated and visible part of the overall corporate strategy.

Nov 2018

Martin Roll Featured In INSEAD Newsletter: Role Of A Distinguished Fellow

Martin Roll was appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School in July 2018.

Nov 2018

Martin Roll Was Master Of Ceremony For The Women’s Forum Singapore 2018

The first ever Women’s Forum Singapore 2018 was held at the Raffles City Convention Centre in Singapore from 12-14 September 2018.

Oct 2018

Martin Roll as Keynote Speaker at The Maldives Branding & Leadership Symposium 2018

Martin Roll will be presenting a keynote address at the Maldives Branding & Leadership Symposium 2018 as well as providing a keynote address and an executive workshop at the Ember Blu Exchange 2018.

Aug 2018

Martin Roll Featured In Interview with Women’s Forum 2018

Leading up to the Women’s Forum 2018 held in Singapore from 12 – 14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.

Aug 2018

Martin Roll Featured In Interview with Women’s Forum

Leading up to the Women’s Forum 2018 held in Singapore from 12-14 November, Martin Roll was featured in an exclusive interview with the event organizers in August 2018.

Aug 2018

Martin Roll Featured in Google Interview – 3 Lessons for Brand Marketers in the Digital Age

In August 2018, Martin Roll was interviewed about strategy and marketing in the digital age and featured on Google’s knowledge portal, Think with Google.

Jul 2018

Martin Roll Appointed Distinguished Fellow at INSEAD Business School

Martin Roll has been appointed a Distinguished Fellow at The Wendel International Centre for Family Enterprise at INSEAD Business School from July 2018.

Jul 2018

Martin Roll as Keynote Speaker at The INSEAD Global Luxury Forum 2018

Martin Roll will be the opening keynote speaker at The INSEAD Global Luxury Forum 2018 to be held on 16 November 2018 at the Hotel Intercontinental Paris Le Grand in Paris.

Jul 2018

Martin Roll As Conference Chair of Women’s Forum 2018 in Singapore

Martin Roll will be the conference chair and the master of ceremony of the Women’s Forum Singapore 2018, to be held at the Raffles City Convention Centre in Singapore from 12-14 September 2018.

Jul 2018

Martin Roll Featured In COMAG Magazine: Legacy Business As Heirloom

In June 2018, Martin Roll had his opinion piece on the secrets to successful family business strategy, family business succession and how family business leaders can lead with impact featured in business magazine COMAG.

Jul 2018

Martin Roll Featured In China Daily Asia: Brand New Day

Martin Roll was featured in a recent interview with China Daily Asia about the rise and potential of Chinese companies in the publication’s July 2-8 2018 edition.

Jul 2018

Ralph Lauren – A Brand Capturing The American Spirit

Owned by its legendary founder, Ralph Lauren is an iconic American fashion brand built on an essential lifestyle promise.

May 2018

Next Frontier For Luxury Brands

Gone is the era in which the developed economies of Western Europe and North America ruled the global business landscape with their well-developed markets, massive middle class populations, considerable level of disposal income, well established institutional intermediaries and continually growing economies.

Mar 2018

Forever 21 – Fast Fashion Retail Brand With An Edge

Forever 21 became one of the largest and most competitive fast fashion retail brands in the world competing on cheap price points, merchandise, prime locations and rapid global logistics.

Feb 2018

Martin Roll Speaks At Skolkovo About Building Global Russian Brands

Martin Roll delivered an executive program on 26 February 2018 at the Moscow School of Management Skolkovo in Russia about business strategy, effective brand building and globalizing Russian brands.

Feb 2018

Five Steps to Build a Strong Luxury Brand

One of the most pervasive domains in the last forty years that has captured the attention of CEOs, consultants, managers and academics is branding.

Feb 2018

Huawei – Transforming A Chinese Technology Business To A Global Brand

Mention “Huawei” and most people would immediately associate the brand with the latest, high-quality technological products.

Feb 2018

Martin Roll Speaks At National University of Singapore On Global Asian Brands

Martin Roll was invited as a guest speaker by the National University of Singapore (NUS) to present and discuss the topic “Global Asian Brands: Myth or Reality” with its MBA students on 6 February 2018.

Jan 2018

Martin Roll Featured In CMO.com: Customers Belong In The Centre Of Asia Pacific Brand Strategies

Martin Roll’s opinion piece about the link between customers and company brand strategies in Asia Pacific was featured on CMO.

Jan 2018

Fiji Water – The Exotic Water Brand

There are few product categories where branding activities make such a dramatic impact on competitiveness and differentiation than in bottled water.

Jan 2018

Jim Thompson – The Asian Silk Brand

The Jim Thompson Thai Silk Company from Thailand is a well-known Asian brand with great potential to become a strong international lifestyle brand.

Jan 2018

Banyan Tree – Branded Paradise From Asia

From an early start in 1994, Banyan Tree Hotels & Resorts has grown into one of Asia’s most successful hospitality brands with numerous international awards and accolades from publications like the prestigious Condé Nast Traveler and others.

Jan 2018

Martin Roll Speaks On The CMO Show About Branding In Asia

Martin Roll was interviewed on The CMO Show on 14 December 2017.

Dec 2017

AmorePacific – Korean Beauty Company Going Global

AmorePacific aims to become a global Korean beauty company with a brand portfolio competing on innovation, quality, marketing and authentic Korean cool.

Nov 2017

Samsung – The Global Asian Brand

Think of any high-end consumer durable like a camera, MP3 player, integrated mobile phone, plasma television, or even camcorders, and it is only natural that Samsung comes to mind.

Oct 2017

Alibaba – The Chinese Brand Leading Disruptive Innovation

The world had started noticing it some time back, but when a Chinese e-commerce company created the world’s biggest Initial Public Offering (IPO) valued at USD 25 billion in September 2014, it was really an event for everyone to take further notice.

Oct 2017

Cocoon Capital Appoints Martin Roll As Senior Advisor

Venture firm Cocoon Capital announced the appointment of Martin Roll as external Senior Advisor to the company on 24 October 2017.

Oct 2017

Martin Roll Moderates The INSEAD Global Luxury Forum 2017

Martin Roll will be the moderator of The INSEAD Global Luxury Forum 2017 to be held on 10 November 2017 in Paris.

Oct 2017

Martin Roll Speaks On “Darlings & Dragons: How China & Asia Reshape The Global World”

Martin Roll was invited by the President of BI Norwegian Business School in Oslo (Norway) to speak on “Darlings & Dragons: How China & Asia Reshape The Global World” on Thursday 26 October 2017.

Oct 2017

Martin Roll Speaks At DABGO Annual Conference About Denmark Brand 2.0

Martin Roll was invited as a guest speaker at the DABGO Annual Conference 2017 event on 2 Aug 2017 at the Copenhagen Marriott Hotel.

Sep 2017

Customer-centric and Consumer-driven Brands

With the immense power bestowed upon consumers by the Internet and an ever expanding means of communication, consumption and interaction, companies have been forced to rethink their branding and business models.

Sep 2017

How Nations And Brands Overcome Country of Origin Challenges

In a globalised world with more competitors vying for shelf space across the globe, consumers are overloaded with informa­tion and continue to place increasing importance on brands.

Sep 2017

Unleashing The Asian Brand Potential

In the next 10 years, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from branding efforts will be larger than ever before.

Aug 2017

Branding Beyond The CEO – The Role of The Organization

All companies aspire to build brands that eventually get etched in the culture of the society and become cultural icons.